Systems Development: Definite Chief Aim
February 21, 2007
If you interviewed for a job, you would likely ask your potential employer a number of questions relating to: compensation, benefits, insurance, holidays, vacation, etc. Have you ever asked your current employer about those issues?
Our business is a tool—a tool to help us experience the kind of life we wish to have. Our business can provide us wealth, or leisure time, or many other things. Our business is an unlimited opportunity.
But before we can use that tool to accomplish our desires, we must first identify those desires. Every tool has a specific purpose, and when used improperly, can result in serious damage and destruction. One of the great things about a business is: we get to choose what kind of tool it is. We can use our business for our purpose. That purpose is our Definite Chief Aim*.
Unfortunately, many of us start our business without ever clearly identifying what we want from the business. “Far too many business owners spend their entire careers not understanding the power of developing a Definite Chief Aim to guide and measure their personal and business goals,†says Mark Havens, President of the National Alliance of Professional Painters.
We might have some vague thoughts about more money, or independence, or something similar. But few of us identify and document where we want our business to take us. “Until a business owner has a crystal clear idea of what his or her business can provide them personally, they are merely working a job,†says Havens.
The key is to identify where you want your business to take you. Only then can you begin creating a plan to make that dream a reality.
*From the In-Gear Business Management Seriesä, Ó 2005-2007
© BEP Enterprises Incorporated 2007
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Great Article, Brian!